We are excited to announce that we now support UTM tags!

UTM tags, also known as Urchin Tracking Module tags, are small snippets of text automatically added to external links in all Noticeable components (i.e. emails, Newspage, Widgets).

They allow you to accurately track the source, medium, and campaign name for specific links, providing valuable insights into the effectiveness of your marketing efforts. With this information, you can make informed decisions to optimize your campaigns and improve ROI.

Start using UTM tags today to take your tracking and analysis to the next level. Combined with a privacy-compliant web analytics solution such as Fathom, you will get all the traffic metrics you need.